About BITLYF

We’re excited to introduce BITLYF, LLC, a forward-thinking financial services company revolutionizing the annuity market with a groundbreaking Bitcoin-linked fixed index annuity (FIA). Our innovative product combines the stability and security of traditional FIAs with the unparalleled growth of Bitcoin, offering a unique investment vehicle that appeals to both conservative and growth-oriented investors.

We named it “HODLife Bitcoin Strategy UNnuity”, it’s UNlike any other annuity available today. HODLife is a meticulously designed financial product that addresses regulatory requirements, ensures actuarial soundness, and taps into the rapidly expanding market for cryptocurrency-linked investments. By leveraging Bitcoin’s dynamic growth within the structured framework of an FIA, the HODLife UNnuity provides investors with downside protection and upside potential – an attractive proposition in today’s volatile markets.

We are seeking to accelerate product development, scale our operations, and establish a strategic fronting carrier relationship. A partnership with a leading carrier will enhance our product’s credibility and distribution capabilities, positioning HODLife for significant market impact.

Our team is committed to delivering a product that not only meets rigorous financial standards but also captures the growing demand for innovative, Bitcoin-integrated solutions. We believe our Bitcoin-linked annuity is poised to redefine the annuity landscape.

BITLYF

WHY
INSURANCE CONSUMERS
LOVE IT

WHY
INSURANCE CARRIERS
LOVE IT

WHY
INSURANCE REGULATORS
LOVE IT

BITLYF TEAM

James Eason

Co-founder, BitLYF LLC
James is a highly creative sales and marketing entrepreneur with a diverse background in product development for consumer brands.
James is a licensed L&H agent and brings a decade of Bitcoin and blockchain experience to the insurance industry.

Mike Casey, CFP®

Co-founder, BitLYF LLC
Mike Casey is a CFP Professional who owns a Registered Investment Advisor firm and a thriving L&H agency.
He is an early adopter of Bitcoin and holds the DACFP certification in digital assets. Mike earned his graduate degree from The George Washington
University.

Ken Leibow

Partner
Ken Leibow is the Founder and CEO of InsurTech Express.
Ken has 36 years of Life Insurance industry leadership experience, he has designed and developed on Blockchain technology for insurtech solutions.