About BITLYF
BITLYF, is an InsurTech holding company founded by leaders in traditional finance, life insurance and digital assets to build the bridge to the first billion Bitcoin consumers across all lines of insurance.
BITLYF and our risk partners are developing individual and group life insurance products to be joined with our patent pending policy rider that provides a system and method for configuring an insurance policy with digital assets. This exclusive rider allows a compliant pathway to attract a global consumer market of more than 100 million early adopters of
Bitcoin.
Our insurance products are personalized for the affluent millennial consumer that has an affinity for Bitcoin and the emerging digital asset economy.
BITLYF
WHY
INSURANCE CONSUMERS
LOVE IT
- Cash back on every premium payment (ROP) up to 15% annually
- Option to convert cash back rewards to Bitcoin outside of the policy
- Daily engagement with your insurance policy thru your mobile app
- Gamification of the policy by tracking steps and stacking sats
WHY
INSURANCE CARRIERS
LOVE IT
- Increases demand, retention, persistency and helps close the protection gap
- Massive global audience of Bitcoin users in the highly sought after affluent millennial demographic
WHY
INSURANCE REGULATORS
LOVE IT
- Innovative way for consumer to interact with their insurance policy
- Compliant with current regulations
- Not an inducement or rebate
- No cost external services rider
BITLYF TEAM
James Eason
Co-founder, BitLYF LLC
James is a highly creative sales and marketing entrepreneur with a diverse background in product development for consumer brands.
James is a licensed L&H agent and brings a decade of Bitcoin and blockchain experience to the insurance industry.
Mike Casey, CFP®
Co-founder, BitLYF LLC
Mike Casey is a CFP Professional who owns a Registered Investment Advisor firm and a thriving L&H agency.
He is an early adopter of Bitcoin and holds the DACFP certification in digital assets. Mike earned his graduate degree from The George Washington
University.
Ken Leibow
Partner
Ken Leibow is the Founder and CEO of InsurTech Express.
Ken has 36 years of Life Insurance industry leadership experience, he has designed and developed on Blockchain technology for insurtech solutions.